Skip to Main Content
Keywords: Kansei engineering
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 722–733.
Published: 20 November 2017
... explored in this study. Design/methodology/approach The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected...

or Create an Account

Close Modal
Close Modal