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Keywords: Kansei engineering
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Journal Articles
Journal of Product & Brand Management (2017) 26 (7): 722–733.
Published: 20 November 2017
... explored in this study. Design/methodology/approach The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected...
