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1-3 of 3
Keywords: Knowledge
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Journal Articles
Journal of Product & Brand Management (2020) 29 (1): 1–14.
Published: 14 June 2019
... to brand marketers is consumer skepticism toward climate change, which has the potential to negatively impact the success of brands’ pro-environmental initiatives. In this light, research indicates that knowledge of the environmental impact of products can lead to lower skepticism ( Tobler et al...
Journal Articles
Journal of Product & Brand Management (2011) 20 (1): 84.
Published: 01 March 2011
...Marianna Sigala Peter K. Mills and Kevin M. Snyder . Knowledge Services Management: Organising Around Internal Markets . Springer Science + Business Media LLC , 2010 . 189 pp. , ISBN: 978‐0‐387‐09518‐9 US$99.00 Edited by Geoffrey P. LantosStonehill College...
Journal Articles
Journal of Product & Brand Management (2003) 12 (3): 180–192.
Published: 01 June 2003
...Ville Aalto‐Setälä; Anu Raijas This paper examines consumer price knowledge by comparing the actual market prices and consumer price estimates in the Finnish grocery market. Although the individual price estimates of consumers were found to differ significantly from the actual market prices...
