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Keywords: Latin America
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Journal Articles
Brand equity, risk and return in Latin America
Available to Purchase
Journal of Product & Brand Management (2018) 27 (5): 557–572.
Published: 08 November 2018
...Marta Olivia Rovedder de Oliveira; Aline Armanini Stefanan; Mauri Leodir Lobler Purpose This study aims to compare the performance of stocks of companies with high brand equity with the stocks of other companies listed on the stock market of emerging countries of Latin America: Brazil, Chile...
