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Keywords: Legal matters
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Journal Articles
Journal of Product & Brand Management (2001) 10 (6): 334–345.
Published: 01 November 2001
... MCB UP Limited 2001 Legal matters Brands Managers Business administration Pricing Anti‐trust The study that is described in this paper examined the extent to which a sample of brand managers were acquainted with a number of influential federal laws. The paper considers...
Journal Articles
Journal of Product & Brand Management (1993) 2 (4): 4–9.
Published: 01 April 1993
... on the shortcomings of analog sales forecasting techniques. Compensation Legal matters Patents Sales forecasting Product management JOURNAL OF PRODUCT & BRAND MANAGEMENT Commentary: Estimating Patent Infringement Damages A CRITIQUE OF THE YARDSTICK APPROACH E.K. Valentin When a patent is infringed...
