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Keywords: Linear mixed models
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Journal Articles
Brand typicality impact on brand imitations evaluation and categorization
Available to Purchase
Journal of Product & Brand Management (2016) 25 (6): 600–612.
Published: 19 September 2016
... × 2 mixed design with the first three variables as between-subjects variables and the last as a within-subjects variable on a convenience sample of 287 respondents split into eight experimental conditions. Data are analyzed using Linear Mixed Models. Findings Results show that brand typicality...
