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Keywords: Logo direction
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Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 802–816.
Published: 13 May 2025
... through five experimental studies involving 1,914 participants recruited in China. Participants answered questions investigating the interactive effects of perceived logo movement imagery (dynamic vs static) and logo direction (toward the left vs right) under different brand positioning conditions...
Includes: Supplementary data
