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Keywords: Longitudinal design
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Journal Articles
Journal of Product & Brand Management (2019) 28 (7): 893–907.
Published: 06 June 2019
...Enrique Murillo; Ceridwyn King Purpose The purpose of this study is to extend previous research by using a longitudinal design to examine the differential contribution of brand understanding (BU) drivers at various moments in the early tenure of service employees. Employee BU is a prerequisite...
