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Journal Articles
Journal of Product & Brand Management (2019) 28 (6): 747–757.
Published: 23 May 2019
... recognition need to be investigated both explicitly and implicitly (mimicking the short time frames in which purchase decisions are made). © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Counterfeit trade Fake logos Look alike logos Counterfeit...
