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Keywords: Loss
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Journal Articles
Journal of Product & Brand Management (2002) 11 (4): 213–236.
Published: 01 July 2002
... of quality and sacrifice; consumers’ perceptions of quality and sacrifice influence their assessments of perceived value; and consumers’ perceptions of value influence their willingness‐to‐buy. © MCB UP Limited 2002 Product quality Value Loss National cultures Marketing Pricing...
