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Keywords: Loyalty intention
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Journal Articles
Journal of Product & Brand Management (2019) 28 (3): 432–443.
Published: 04 April 2019
...Samanta Pérez-Santamaría; Mercedes Martos-Partal; Álvaro Garrido-Morgado Purpose The purpose of this study is to examine the effects of identifying suppliers on private label (PL) packaging on the perceived quality, brand image, loyalty intention and relative price of the national brands (NB...
