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Keywords: Loyalty intentions
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Journal Articles
Brand authenticity building effect of brand experience and downstream effects
Available to Purchase
Journal of Product & Brand Management (2023) 32 (7): 1032–1045.
Published: 07 March 2023
... on consumers’ loyalty intentions, a key consumer-level outcome. Design/methodology/approach A survey method based on data from a sample of 405 new car owners was used for empirical analysis. Structural equation modeling was performed to test the hypotheses. Findings The results provide broad support...
Journal Articles
Role of brand attachment in customers’ evaluation of service failure
Available to Purchase
Journal of Product & Brand Management (2021) 30 (3): 377–391.
Published: 05 February 2020
... and loyalty intentions. Research limitations/implications Adding perceived intentionality as a service failure’s attribution could provide another layer of explanation of customer behavior. Also, an expanded study using a sector characterized by higher cost of change and permanent consumption could...
