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Keywords: Luxury brand aspiration
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Journal Articles
Journal of Product & Brand Management (2016) 25 (5): 465–478.
Published: 15 August 2016
...Sreejesh S.; Abhigyan Sarkar; Subhadip Roy Purpose The purpose of this study was to conceptualize consumer’s luxury brand aspiration and develop a psychometrically reliable scale to measure the construct. This study aims to extend the existing research in luxury branding domain through validating...
