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Keywords: Luxury brand attachment
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Journal Articles
Journal of Product & Brand Management (2016) 25 (5): 465–478.
Published: 15 August 2016
... Intention to pay price premium Luxury brand aspiration Luxury brand attachment Luxury brand commitment The present study intends to fill the mentioned research gap through the conceptualization and validation of a luxury brand aspiration scale in the context of an emerging Asian market (India...
