Keywords: Luxury consumption
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Journal Articles
Journal of Product & Brand Management (2019) 28 (7): 800–811.
Published: 06 June 2019
...Nikita Sharda; Anil Bhat Purpose There has been substantial research on luxury globally, but there is a dearth of studies empirically investigating the key relationships affecting luxury consumption. The aim of this paper is to consider the role of consumer vanity and brand consciousness...

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