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Keywords: Magazines
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Journal Articles
Journal of Product & Brand Management (2008) 17 (6): 403–413.
Published: 19 September 2008
.... It also seeks to explore the effects of offline experiences on web site‐level experiences. Design/methodology/approach Hierarchical regression analysis is applied in order to test the hypotheses. The data are based on an online survey (n=867) conducted on a Finnish consumer‐magazine web site...
