... that, within an acceptable set of brands, variety seekers use price promotions as a low‐cost strategy for experiencing different brands over time. This understanding of the relationship among promotional offers, specific brands and consumer segments, provides valuable insights to brand managers...

...Robin T. Peterson Presents the outcome of a study into the extent to which a sample of brand managers were cognizant of the legality of a set of activities. In a mail survey, sample members were asked to record their belief in the legality of various business practices. An assessment of the results...

...Daryl O. McKee; Sid Konell Market dynamics are generating rapid product change and increasing the uncertainties of product management. As a result, the need for product adaptability has never been greater. Yet marketing managers lack a framework for evaluating product adaptability. Examines product...

... Limited 1993 Individual behaviour Managers New product development Consumer behaviour JOURNAL OF PRODUCT & BRAND MANAGEMENT Commentary: Five Lethal Product Development and Diversification Traps E.K. Valentin Countless new products are brought to market every year. But unfortunately, many...

...John A. Quelch; Paul W. Farris; James Olver Reports on a survey of how product managers, experiencing increased time pressure, would like to spend their time compared with how they actually spend it. Reviews the changes in the marketing environment currently exerting pressure on the product...