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Keywords: Market system
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Journal Articles
Journal of Product & Brand Management (2004) 13 (5): 343–358.
Published: 01 August 2004
.... Pricing policy Market system Services Greece Nagle and Holden (1995, p. 1) argued, “If effective product development, promotion and distribution sow the seeds of business success, effective pricing is the harvest. Although effective pricing can never compensate for poor execution of the first...
