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Keywords: Marketing activities
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Journal Articles
Journal of Product & Brand Management (1995) 4 (3): 7–18.
Published: 01 August 1995
...Steven Lysonski; Michael Levas; Noel Lavenka The effectiveness of marketing activities in firms with product management is, in part, determined by the extent to which the organizational structure is aligned with the uncertainties in the marketplace. Investigates the relationship between various...
