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Keywords: Marketing environment
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Journal Articles
Journal of Product & Brand Management (2004) 13 (1): 56–63.
Published: 01 January 2004
... Pricing Marketing environment Copyright law Music industry The phenomenon of piracy and counterfeit, products distributed via informal or black markets, poses a significant threat to the profitability of copyright dependent industries such as music recording, software, video games, motion...
Journal Articles
Journal of Product & Brand Management (1994) 3 (2): 28–36.
Published: 01 June 1994
... two years, identifies typical problems to be anticipated and suggests concrete steps to take in order to solve these problems. Eastern Europe Financial risk Foreign investment Joint ventures Marketing environment Marketing opportunity Privatization Russia One of the major shifts...
