...Karen Pierce Goncalves Rick   DeHerder and Dick   Blatt . Shopper Intimacy: A Practical Guide to Leveraging Marketing Intelligence to Drive Retail Success . Upper Saddle River, NJ : Pearson Education, Publishing as FT Press   2011 . 232 pp. plus index , ISBN: ‐10: 0‐13...

... --> Marketing planning Target market Marketing intelligence Marketing Brand management Marketing strategy This book is not to be used as directed. For someone new to the planning process (or perhaps needing a refresher) it certainly could be a useful book. But for these people especially, dragging...

... and effectively managing ideation activities (Day, 1994) is as important today as it was when originally advocated (Kahn et al., 2003). Upfront, pre‐development activities including market intelligence and analysis are the most critical skills needed because the insight and information gained from...