Keywords: Marketing policy
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Journal Articles
Journal of Product & Brand Management (2011) 20 (7): 558–559.
Published: 01 November 2011
... Marketing policy Product lifecycle management It used to be said that a consumer's prime role in society was to consume. Some manufacturers aided consumers in this noble task by building in obsolescence to products so that, once you had all you wanted it was suddenly not what you wanted and you had...

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