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1-2 of 2
Keywords: Marketing technology
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Journal Articles
Journal of Product & Brand Management (2011) 20 (6): 500–502.
Published: 20 September 2011
... future brands need to realize that modern marketing technology allows one‐on‐one better than any media since the old days of face‐to‐face marketing. © Emerald Group Publishing Limited 2011 --> Branding Brand management Consumer marketing Marketing technology This is one of those...
Journal Articles
Journal of Product & Brand Management (2011) 20 (6): 501–502.
Published: 20 September 2011
... Group Publishing Limited 2011 --> Marketing Brand management Marketing technology Social media Business‐to‐business Content Rules by Ann Handley, Chief Content Officer, MarketingProfs, and C.C. Chapman, Founder, Digital Dads, is the ideal “go‐to” text for any marketing...
