...Hooman Estelami; Sarah Maxwell; Gerald E. Smith Purpose The article seeks to assist managers in low‐margin markets to grow profitability by applying principles of profit leverage. Design/methodology/approach The paper identifies a series of principles for targeting market segments and growing...

...Rama Yelkur; Paul Herbig Explains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes that joint functioning...