...Wiktor Razmus; Magdalena Razmus; Sonja Grabner-Kräuter Purpose This paper aims to use the cognitive appraisal theory to investigate the effects of brand engagement and materialism on the positive emotions of joy and excitement evoked by a product at different stages of the purchase process...

...Yunjeong Kim; Kyung Wha Oh Purpose This study aims to identify the consumption mechanism by which consumers’ materialism creates purchase intentions for luxury athleisure products through impression management purchase motivation and to verify the moderating effect of sustainability...

..., not every foreign-developed-country brand name may lead to the increase of purchase intentions. Revealing the actual emerging market’s COBO for brands with developed-country brand name may lead to lowering purchase intentions. Moreover, consumer ethnocentrism and materialism moderate the relationship...

...Aaron Ahuvia; Philipp A. Rauschnabel; Aric Rindfleisch Purpose This paper aims to explore the relationship between brand love and materialism. Design/methodology/approach This research uses two survey studies that the love of money. In combination, these two studies include over 1,000...