Keywords: Meaning
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2011) 20 (6): 468–474.
Published: 20 September 2011
... not use visible brand logos and therefore is meaningful only for luxury experts who are able to recognize the essence of luxury without visible brands. The meanings of luxury griffe might be merely psychosocial and closely attached to self‐identity, because the lack of social manifestation. The high...

or Create an Account

Close Modal
Close Modal