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Keywords: Medical imaging industry
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Journal Articles
Journal of Product & Brand Management (2014) 23 (4-5): 322–332.
Published: 18 August 2014
... Switching costs Business-to-business marketing Brand switching Internal capabilities Medical imaging industry Product features This paper is an extension of previous research conducted by Al-kwifi and McNaughton (2011) , but it uses a new survey for mass-market users in Lebanon...
