Keywords: Medicines
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Journal Articles
Journal of Product & Brand Management (2011) 20 (3): 238–249.
Published: 31 May 2011
... G. Nagler can be contacted at: mnagler@ccny.cuny.edu © Emerald Group Publishing Limited 2011 Pricing policy Uncertainty management Medicines Consumer behaviour United States of America Credence goods are products for which key characteristics may not be fully evaluated...

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