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Journal Articles

How consumers respond when brands disclose using AI in creating social media content: examining brand personification and communication strategies

Linwan Wu
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management 1–15.
https://doi.org/10.1108/JPBM-09-2025-6302
Published: 10 July 2026
... Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only AI disclosure Brand personification Social media Behavioral intention Consumer psychology Brand authenticity Corporate social responsibility Message styles Brand personification is a prevalent strategy...
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