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Keywords: Methodology
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Journal Articles
Journal of Product & Brand Management (2014) 23 (4-5): 375–376.
Published: 18 August 2014
... Limited 2014 --> Methodology Qualitative research Consumer research However, let me give you a more in-depth flavour of the content, which is organised into 10 chapters. The introductory Chapter 1 convinces doubting readers of the usefulness and seriousness...
