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Keywords: Methods
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Journal Articles
Journal of Product & Brand Management (2001) 10 (4): 243–256.
Published: 01 July 2001
.... The present study examines four main methods of valuing brands, namely the cost‐based method, market‐based method, income‐based method and formulary method. The method used in every valuation is subject to the suitability of the brand condition determined on their existing uses. A few recommendations based...
Journal Articles
Journal of Product & Brand Management (1998) 7 (4): 305–318.
Published: 01 August 1998
... of commissioned NPD research and MR companies’ awareness, use and modification of NPD tools in particular, we formulated four research questions. These were: Organizational performance Market research companies Methods New product development Product management 1. RQ #1:What is the share...
