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Keywords: Migration intentions
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Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 262–280.
Published: 14 April 2020
...Salman Yousaf; Mohammad Zubair Tauni; Fan Xiucheng Purpose This study aims to focus on the internal audiences of a nation brand, i.e. the citizens of a country and is built on the theoretical premise that migration intentions (MIs) prevalent among the skilled and educated elite of a home country...
