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Keywords: Mind perception
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Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 754–765.
Published: 26 May 2025
... media advertisements with various product categories and endorser images to test the predicted causal relationships and psychological mechanisms. Study 1 tested the effects of AI influencer endorsements on brand trustworthiness. Study 2 tested the serial mediating roles of mind perception and brand...
