... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Gameful experience Brand engagement Self-image congruity Brand loyalty Intention to use Mobile apps Simulation...

... --> Digital Products Mobile apps Product management Websites In the cluttered Website and mobile application (“app”) landscape, it can be challenging to create something useful that will help users solve problems. This book introduces the concept of product management as a process...