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Keywords: Mobile apps
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Journal Articles
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
Open Access
Journal of Product & Brand Management (2024) 33 (1): 57–75.
Published: 27 October 2023
... purposes), subject to full attribution to the original publication and authors. The full terms of this licence may be seen at http://creativecommons.org/licences/by/4.0/legalcode Gameful experience Brand engagement Self-image congruity Brand loyalty Intention to use Mobile apps Simulation...
Journal Articles
Journal of Product & Brand Management (2015) 24 (1): 89–90.
Published: 16 March 2015
... Publishing Limited 2015 --> Digital Products Mobile apps Product management Websites In the cluttered Website and mobile application (“app”) landscape, it can be challenging to create something useful that will help users solve problems. This book introduces the concept...
