... in this article has been informed by a range of different contributions on branding and brand strategy, in addition to prior work specifically on the factors that influence brand preference. Brand preference Mobile telecommunications Mobile communication systems Jordan Middle East Services branding...

... for innovativeness is the one introduced by Rogers (1983 , 1995), according to which innovativeness is defined as relative‐time‐of‐adoption. Prices Perception Pricing policy Service levels Mobile communication systems Price has been observed as an important element affecting to diffusion of new...

... for mobile phones. 10. There is no time like now. The time for marketers to embrace wireless marketing is now – those who fail to keep up with it will fall behind rapidly. © Emerald Group Publishing Limited 2007 --> Mobile communication systems Brand management Marketing...

... of their customers can be made more accurately. Originality/value With the findings of this paper a mobile service provider is able to increase efficiency of pricing of mobile services. © Emerald Group Publishing Limited 2005 Pricing Mobile communication systems Surveys Finland A consumer's...