Keywords: Moral licensing theory
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How does corporate hypocrisy undermine corporate reputation? The roles of corporate trust, affective commitment and CSR perception

Luri Lee, Won-Moo Hur
Journal: Journal of Product & Brand Management
Journal of Product & Brand Management (2024) 33 (6): 654–667.
https://doi.org/10.1108/JPBM-07-2023-4605
Published: 05 June 2024
... Publishing Limited Licensed re-use rights only Corporate hypocrisy Corporate reputation Corporate trust Affective commitment CSR perception Commitment-trust theory Moral licensing theory Moderated mediation model Corporate banking brand The importance of corporate brands and corporate...
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