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Keywords: Mortality salience
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Journal Articles
Journal of Product & Brand Management (2025) 34 (8): 1224–1240.
Published: 19 September 2025
... to drive meaningful engagement amid heightened mortality salience. Variations in communication approaches across sectors provide further managerial guidance. Originality/value This study comprehensively analyzes how global brands across various industries communicate on social media to navigate...
Includes: Supplementary data
