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Keywords: Multidimensional scaling
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Journal Articles
Brand hate: a multidimensional construct
Available to Purchase
Journal of Product & Brand Management (2021) 30 (3): 392–414.
Published: 06 April 2020
... relationship Measurement Multidimensional scaling Anti-Branding Brand hate A video featuring a customer being dragged off a United Airlines plane went viral after its first exposure on social media. Many people claimed to hate United Airlines after watching the video and shared their similar...
