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Keywords: Multidimensional scaling
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Journal Articles
Journal of Product & Brand Management (2021) 30 (3): 392–414.
Published: 06 April 2020
... © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Consumer-brand relationship Measurement Multidimensional scaling Anti-Branding Brand hate A video featuring a customer being dragged off a United Airlines plane went viral after its first...
