... center), whether a product resides within a single subcategory or spans multiple ones and what brand strategy (single versus co-branding) is used. Design/methodology/approach Data are from multiple sources for the US music industry (aka product category) from 1958 to 2019 to empirically test...

... Pricing Marketing environment Copyright law Music industry The phenomenon of piracy and counterfeit, products distributed via informal or black markets, poses a significant threat to the profitability of copyright dependent industries such as music recording, software, video games, motion...