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Keywords: Native marketing
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Journal Articles
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Available to Purchase
Journal of Product & Brand Management (2020) 29 (5): 675–688.
Published: 27 January 2020
... 11 12 2019 14 12 2019 16 12 2019 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Instagram Transparency Persuasion knowledge Covert marketing Endorsement disclosure Native marketing Social media influencer Consumers...
