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Keywords: Natural language processing
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Journal Articles
Journal of Product & Brand Management (2026) 35 (7): 996–1015.
Published: 07 May 2026
... dynamics of advocacy. The integration of advanced natural language processing techniques with explainable AI methods offers unprecedented opportunities to uncover nuanced advocacy dimensions and their interdependencies that may be invisible to traditional survey-based approaches, particularly...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2020) 29 (2): 223–233.
Published: 29 May 2019
... Licensed re-use rights only Brand communication Message framing Machine learning Emotional appeal Natural language processing Emotional branding Communication model Real news Fake news Artificial intelligence (AI) “When a headline asks a question, the answer should be no”. Although...
