... Negative information Brands often give gifts to consumers ranging from pens and water bottles to wine and knife sets. For example, a dental provider may gift a water bottle to a patient as a token of appreciation after their visit; a realtor may gift a homebuyer with a knife set as a closing gift...

...Jialing (Catherine) Lin; Zhimin Zhou; Civilai Leckie Purpose This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through...