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Keywords: Negative inward emotions
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Journal Articles
Inward negative emotions and brand hate in users of snow-sports’ brands
Available to Purchase
Journal of Product & Brand Management (2024) 33 (6): 745–760.
Published: 11 June 2024
... Publishing Limited Licensed re-use rights only Brand relationship Social influence Extreme sports Brand switching Brand avoidance Negative engagement Brand hate Negative consumer-based brand equity Negative inward emotions Negative outward emotions This work examines brand hate...
