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Keywords: Net present value
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Journal Articles
Optimal pricing for the growth of innovations with direct network externalities: an agent‐based approach
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Journal of Product & Brand Management (2013) 22 (2): 180–190.
Published: 12 April 2013
... machines, e‐mail, cellular phones, and software programs such as word processors. The success of these innovations requires a minimum number of adopters. Design/methodology/approach The paper uses agent‐based modeling and simulation. Findings The relationship between price and net present value...
