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Keywords: Network analysis
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Journal Articles
Fifteen years of customer engagement research: a bibliometric and network analysis
Available to Purchase
Journal of Product & Brand Management (2022) 31 (2): 293–309.
Published: 13 October 2021
... tenuous. Therefore, the purpose of this paper is to explore the intellectual structure of CE research. Design/methodology/approach Based on this gap, this study deploys bibliometric and network analysis to map CE’s literature-based landscape. Using bibliometric analysis, important CE-publishing...
