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Keywords: Network externalities
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Journal Articles
Optimal pricing for the growth of innovations with direct network externalities: an agent‐based approach
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Journal of Product & Brand Management (2013) 22 (2): 180–190.
Published: 12 April 2013
...Mohammad G. Nejad Purpose This study aims to explore optimal pricing strategies for innovations with direct network externalities – the effect that the number of adopters of an innovation has on the utility of the innovation to other potential adopters. Examples of such innovations are fax...
Journal Articles
Investigating the role of firm resources and environmental variables in new product commercialization
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Journal of Product & Brand Management (2013) 22 (1): 18–29.
Published: 22 February 2013
.... Findings The study results have supported six research hypotheses, viz. technology acquisition intent (TAI) to new product commercialization relationship, direct influence of dominant design, market heterogeneity, and network externalities on the firm's TAI relationship. The results...
