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Keywords: Neuro-physiological measurement
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Journal Articles
Journal of Product & Brand Management (2016) 25 (2): 196–207.
Published: 18 April 2016
... Boshoff can be contacted at: cboshoff@sun.ac.za © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Branding Brand tarnishment Neuro-physiological measurement The human desire to protect one’s own is as old as humanity itself...
