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Keywords: New ideas
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Journal Articles
Journal of Product & Brand Management (2012) 21 (2): 148.
Published: 13 April 2012
... Commercialization New ideas Coolfarming focuses on an important question of how to grow and nurture new ideas that would become market leaders. Gloor contends that Coolfarming is a logical step beyond Coolhunting, his earlier book which focused on how to seek and find new ideas...
