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Keywords: New product
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Journal Articles
Journal of Product & Brand Management 1–16.
Published: 05 August 2026
... 2026 07 07 2026 © 2026 Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Brand extension Category extension Co-branding Feedback effect Enabler Schema theory Brand identification Experimental design New product Consumer psychology...
Includes: Supplementary data
Journal Articles
Journal of Product & Brand Management (2023) 32 (8): 1157–1172.
Published: 18 May 2023
...Debi P. Mishra; M. Deniz Dalman Purpose Signals, e.g. information released by firms about new products attract the attention and scrutiny of customers, competitors and other stakeholders. In product management, an important area of research focuses on the economic value of such signals. However...
