... capacity could trigger a firm's technology acquisition intent, which in turn could increase the firm's propensity to new product commercialization. Contrary to the authors' hypothesis, the study results did not support firm size as an antecedent to the firm's technology acquisition intent. Further, while...

...K.B. Saji; K.B. Saji; Shashi Shekhar Mishra Purpose The purpose of this paper is to explain the role of firm resources and environmental variables for pursuing new product commercialization in high‐tech markets. Design/methodology/approach The research design employed for the study consisted...