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Keywords: New thinking in Brand Management
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Journal Articles
Journal of Product & Brand Management (2014) 23 (3): 241.
Published: 13 May 2014
...) ISBN)978-1-137-01948-6 © Emerald Group Publishing Limited 2014 --> Brand Management A structure for reviewing brand identity New thinking in Brand Management Brand Revolution – Rethinking Brand Identity is one of those books that needs to be read...

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